Masciaghi

PE Industrial acquires 80% of Fratelli Masciaghi, advised by SHC Advisor

Two Italian companies cooperating toward a shared goal while respecting their respective roles

PE Industrial, a Turin-based Search Fund with solid international experience in the automotive sector, has acquired 80% of Fratelli Masciaghi, a historic Italian bicycle brand, with the aim of expanding production, developing the e-bike range, and increasing revenue. SHC Advisor, represented by Matteo Alaimo and Filippo Ponsone, supported Fratelli Masciaghi throughout all phases of the transaction: from identifying potential buyers, to negotiation, and finalizing the agreement.

“This transaction represents a story of continuity in Italian entrepreneurship: two Italian companies cooperating toward a shared goal, respecting their respective roles, and working with the common objective of expanding sales and enhancing the reputation of a tricolor brand abroad.”

— Matteo Alaimo, Partner, SHC Advisor